United Securities (Brand Identity)

Client United Securities, Sweden
Type Branding/Graphic Design
Year 2017
Art Direction/Design Dion Amor & Serhat Ferhat @ Studio Dare

United Securities (US) is a securities company that values intermediaries and that customers should not be governed by participations or other incentives. Being a stand-alone option means that we are not controlled by any single bank or an insurance company. For US, it is important to have good cooperation in the form of products and services where the customer benefits are maximized and where US will act as a hub for the counselors who work with us.

Studio Dare was asked to create a strong brand identity to support the United Securities business ethos. What transpired during the initial process was to highlight the free standing and independent nature of the company and their relationship with their customers. We wanted to create a timeless design around this governing principal whilst taking a modern approach to their toolbox and data visualisation. The visual metaphor of the Stallion perfectly embodied what United Securities as brand stands for and how we approached the graphical identity with this in mind.